Summarized
Boek van der Bij
(Freelance) Interactive media producer & 3D generalist
Amsterdam—the Netherlands
©2025
8+
Years of experience
35+
Projects completed
30+
Clients and partners
Over the years, I’ve contributed to global brand projects either directly or in collaboration with agencies, studios, and platform teams.
Services
[01]
3D production management
Art direction | Process optimization | Process documentation
[02]
Interactive media production
Modeling | Design | Rigging | Animation | Characters | World creation
[03]
Real-time asset creation
Technical optimization | Engine integration | Game design | Level design
[04]
Game development
VR | AR | Motion design | Interaction Design
Selected work
(2015-2024)
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Photogrammetry — Pipeline Development @ Snap
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Vakgarage Mascotte — Character design @ Problicity
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Ultra Optimized XR — Character design
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AR Eyewear — Pipeline development @ Snap Inc.
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Clash of the Elements — Technical Optimisation @ Grendel Games
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Stylized Character — Character design
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VR Experience — Game & world design @ Madhat
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Game character — Character design & animation @ Wrack
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Hand painted character — Character design
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Mobile Game Bruut — Art Lead & direction @ Dutch5
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Red Fried District (NSFW) — Animation @ Storm
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World of Women — Garment design @ The Fabricant
Testimonials
“As an Art Lead, Boek shows leadership and a commitment to innovation. He constantly seeks new solutions, often looking for ways to automate processes. He uses his technical expertise to train and manage our external production team, enhancing our offerings and successfully serving top European clients like Crocs, Versace, and Bol in 3D asset production and lens creation.
Beyond his professional skills, Boek is a fantastic guy. His energy to get things done and dedication make him a pleasure to work with. His friendly attitude, genuine interest in others, and willingness to help make him a great person to have on the team.”
Esther Bisschop
Technical Program Manager
“Boek's collaboration in developing and deploying ML technology for 3D asset reconstruction has been nothing short of remarkable and critical for the projects we've been working on together. His expertise in 3D modeling and project management played a pivotal role in launching new AR and ML tools that have significantly benefited brands and advertisers.
Boek's ability to understand and apply complex technical concepts to real-world applications has not only driven business impact but also earned him the appreciation and respect of the entire team. His skills and dedication are truly invaluable.”
Itamar Berger
Senior Manager Computer Vision Engineering
“… I cannot speak highly enough of Boek’s professionalism, dedication, and genuine commitment to our partnership. Boek has consistently provided honest and valuable feedback that has greatly benefited our team's growth and development. His sincerity and openness to collaboration are truly commendable, making him one of our favorite partners to work with.”
Welnee Butterfield
VP of Client Solutions, NarraSoft
“Boek is a very talented, dedicated, and passionate 3D artist. I was impressed with Boek's speed, his openness to try approaches and his inventive / technical capabilities. Boek helped raise the visual quality bar of our photogrammetry AR assets as well as helped prototype new processes and quicker turn around times.”
Adrien Cho
Senior External Development Manager
About me
Hi, I’m Boek, an Amsterdam-based Interactive media producer & 3D generalist with over 8 years of experience in 3D design, specializing in real-time productions, streamlining workflows and leading 3D production teams.
I value purposeful design, clarity, efficiency and delivering impactful experiences with a communication-driven approach.
My expertise spans all major industry-standard 3D software and tools, allowing me to approach production creatively and efficiently.
I enjoy thinking big, and approaching things holistically and cross-functionally while zooming out on strategy and zooming in on details.
Working experience
Sep 2017 - present
Freelance Lead 3D Artist
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ByBoek provides 3D Asset Production, Texturing & Materialization, Environment Art, VR/AR Experience, Animation and Game Development services.
Activities
• Leading and executing technically and creatively challenging projects, possessing extensive knowledge in modeling, texturing, and game development.
• Project work includes Animation, Rigging, Texturing and materialization, 3D Modeling, 3D Design, Environment Art, Game Design and development, and Character Design and Creation.
• Utilizing industry-standard tools such as Blender (including Python integration), Substance, ZBrush, Unity, Unreal, Adobe Suite, Modo, Maya and Houdini.
Jun 2022 - Aug 2024
Lead 3D artist
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Snap’s core products are Snapchat, a visual messaging app and Lens Studio, an augmented reality platform that powers AR across Snapchat and other services.
Activities
• Design and implement 3D production processes using ML tools and photogrammetry technology to increase production output.
• Develop and implement automation tools, including Blender Addons, to streamline and expedite 3D production workflows.
• Train and manage international production partners in the US and the Philippines to integrate new technology and processes.
• Manage augmented reality (AR) productions for clients such as Zalando, Nike, and JD Sports, ensuring projects are completed on schedule.
• Collaborate with engineers to build and maintain a centralized suite of artist tools, improving workflow efficiency and asset quality.
• Author pipeline documentation and establish file handling systems, overseeing asset delivery and maintaining quality standards.
• Research and implement industry trends to expand production capabilities and advise partner teams on asset pipeline best practices.
• Simplify the integration of 3D assets across projects by reducing barriers to entry and enabling smoother adoption of new technologies.
Apr 2019 - Jul 2022
Lecturer
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The primary business activity of the HKU in Utrecht is providing higher education and training in various artistic disciplines such as fine arts, design, media, music, and performing arts.
Activities
• Bringing my game design experience and passion for teaching & learning to the classroom. As a mentor, I provide insights into entering the gaming industry by offering constructive feedback and real-world perspectives.
• Teaching Level Design and mentoring game design projects.
Art lead
Nov 2018 - Aug 2019
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Dutch5 is an indie game development company primarily focussing on the development of the mobile game Bruut.
Activities
• Overseeing recruitment and development of the art team.
• Leading a team of six artists with diverse specializations, from UX design to animation.
• Establishing production specifications and protocols to guarantee optimal game performance on mobile devices.
• Co-designing and creating mobile-ready 3D characters.
Aug 2015 - Jun 2017
3D generalist
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3D Generalist, Grendel Games Leeuwarden, Aug 2015 - Jun 2017
Grendel Games specializes in developing world-class educational and entertainment video games, creating immersive experiences for various platforms such as PC, console, and mobile.
Activities
• Designing and developing immersive (ultra low-end) mobile-ready 3D worlds in Unity.
• Art style development.
• UI/UX Design, Mocap animation optimization, Game Design.