Boek van der Bij
digital art generalist & creative technologist
amsterdam—the Netherlands
©2025
Amsterdam-based creative technologist automating what was once manual. With 9+ years in 3D production, I now architect AI-powered creative workflows that handle the repetitive, freeing teams to focus on what matters. Expert in process optimization, intelligent outsourcing, and building pipelines that multiply creative capacity.
10+
years in the field
95+
completed projects
30+
clients and partners
Over the years, I’ve contributed to global brand projects either directly or in collaboration with agencies, studios, and platform teams.
Services
Creative workflow automation
Every repetitive process can be automated—including those requiring creative judgment. AI makes it possible to systematize what was once purely manual.
Production scaling
I build the systems that let creative teams do more with less: intelligent automation, strategic outsourcing, and optimized pipelines that cut costs and compress timelines.
Creative production
10+ years producing AR/VR experiences, games, films, and advertising. I run complete productions using whatever tools deliver results—3D, AI, or both.
testimonials
Welnee Butterfield
NarraSoft — VP of Client Solutions
“… I cannot speak highly enough of Boek’s professionalism, dedication, and genuine commitment to our partnership. Boek has consistently provided honest and valuable feedback that has greatly benefited our team's growth and development. His sincerity and openness to collaboration are truly commendable, making him one of our favorite partners to work with.”
Esther Bisschop
Tech Leap — AI-Hub Lead
“As an Art Lead, Boek shows leadership and a commitment to innovation. He constantly seeks new solutions, often looking for ways to automate processes. He uses his technical expertise to train and manage our external production team, enhancing our offerings and successfully serving top European clients like Crocs, Versace, and Bol in 3D asset production and lens creation.
Beyond his professional skills, Boek is a fantastic guy. His energy to get things done and dedication make him a pleasure to work with. His friendly attitude, genuine interest in others, and willingness to help make him a great person to have on the team.”
Itamar Berger
Snap Inc. — Senior Manager Computer Vision Engineering
“Boek's collaboration in developing and deploying ML technology for 3D asset reconstruction has been nothing short of remarkable and critical for the projects we've been working on together. His expertise in 3D modeling and project management played a pivotal role in launching new AR and ML tools that have significantly benefited brands and advertisers.
Boek's ability to understand and apply complex technical concepts to real-world applications has not only driven business impact but also earned him the appreciation and respect of the entire team. His skills and dedication are truly invaluable.”
Adrien Cho — Xbox, Senior External Development Manager
“Boek is a very talented, dedicated, and passionate 3D artist. I was impressed with Boek's speed, his openness to try approaches and his inventive / technical capabilities. Boek helped raise the visual quality bar of our photogrammetry AR assets as well as helped prototype new processes and quicker turn around times.”
foundation
2015—2024
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Photogrammetry — Pipeline Development @ Snap
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Vakgarage Mascotte — Character design @ Problicity
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Ultra Optimized XR — Character design
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AR Eyewear — Pipeline development @ Snap Inc.
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Clash of the Elements — Technical Optimisation @ Grendel Games
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Stylized Character — Character design
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VR Experience — Game & world design @ Madhat
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Game character — Character design & animation @ Wrack
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Hand painted character — Character design
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Mobile Game Bruut — Art Lead & direction @ Dutch5
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Red Fried District (NSFW) — Animation @ Storm
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World of Women — Garment design @ The Fabricant
background
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ByBoek provides 3D Asset Production, Texturing & Materialization, Environment Art, VR/AR Experience, Animation and Game Development services.
Activities
• Leading and executing technically and creatively challenging projects, possessing extensive knowledge in modeling, texturing, and game development.
• Project work includes Animation, Rigging, Texturing and materialization, 3D Modeling, 3D Design, Environment Art, Game Design and development, and Character Design and Creation.
• Utilizing industry-standard tools such as Blender (including Python integration), Substance, ZBrush, Unity, Unreal, Adobe Suite, Modo, Maya and Houdini.
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Snap’s core products are Snapchat, a visual messaging app and Lens Studio, an augmented reality platform that powers AR across Snapchat and other services.
Activities
• Design and implement 3D production processes using ML tools and photogrammetry technology to increase production output.
• Develop and implement automation tools, including Blender Addons, to streamline and expedite 3D production workflows.
• Train and manage international production partners in the US and the Philippines to integrate new technology and processes.
• Manage augmented reality (AR) productions for clients such as Zalando, Nike, and JD Sports, ensuring projects are completed on schedule.
• Collaborate with engineers to build and maintain a centralized suite of artist tools, improving workflow efficiency and asset quality.
• Author pipeline documentation and establish file handling systems, overseeing asset delivery and maintaining quality standards.
• Research and implement industry trends to expand production capabilities and advise partner teams on asset pipeline best practices.
• Simplify the integration of 3D assets across projects by reducing barriers to entry and enabling smoother adoption of new technologies.
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The primary business activity of the HKU in Utrecht is providing higher education and training in various artistic disciplines such as fine arts, design, media, music, and performing arts.
Activities
• Bringing my game design experience and passion for teaching & learning to the classroom. As a mentor, I provide insights into entering the gaming industry by offering constructive feedback and real-world perspectives.
• Teaching Level Design and mentoring game design projects.
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Dutch5 is an indie game development company primarily focussing on the development of the mobile game Bruut.
Activities
• Overseeing recruitment and development of the art team.
• Leading a team of six artists with diverse specializations, from UX design to animation.
• Establishing production specifications and protocols to guarantee optimal game performance on mobile devices.
• Co-designing and creating mobile-ready 3D characters.
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3D Generalist, Grendel Games Leeuwarden, Aug 2015 - Jun 2017
Grendel Games specializes in developing world-class educational and entertainment video games, creating immersive experiences for various platforms such as PC, console, and mobile.
Activities
• Designing and developing immersive (ultra low-end) mobile-ready 3D worlds in Unity.
• Art style development.
• UI/UX Design, Mocap animation optimization, Game Design.